Backlink Profile Tips: After Google Panda

Your backlink profile has become prevalent after the Google Panda update and has an increasing value on your website’s SEO score card. The backlink profile consists of many different variables such as the placement of backlinks, anchor text, URL, and page power. Page power can be divided into power by social signals and natural strength of the page or its placement in the website whether it is on the front page or deeply indexed. However, there are a few modifications that should be made during link building so you can make sure that the backlink profile for your website is as Panda-friendly as possible.

It is just as important to know what you should not do as it is important to know what you should do. With the current search engine algorithms, there is an increasing focus on websites having a perfect resume. This means that there are more negative effects from something bad then positive effects from something good when the two are of equal comparison. Therefore, the following five backlink profile tips for after Google Panda will be a combination of what to do and what you should avoid doing.

1. Avoid Over Optimising Your Links

The anchor text links are very valuable to your website. However, they can have major negative effects if you over optimise the links. This means that it is no longer a good idea to over-use specific keywords in your anchor text for the backlinks. Instead, you should healthily divide it up and possibly limit your main keyword to being in 25% of the anchor texts.

2. Go For Quality Over Quantity

A single backlink will not have a major effect on your search engine rankings. However, your selection of backlink will grow to create an overall profile and you want to make sure that your profile is high quality overall. Alternatively, the mid-quality backlink profiles may be used for your lower quality or throw-away keywords and then you can use the strongest backlink profiles for your targeted keyword. This will allow you to diversify your anchor text for the various links that you have without sacrificing any of the quality profiles.

3. Do Not Rely On One Type of Backlinks

Backlink profiles should be made up of many different types of backlinks. For instance, forum profile backlinks should be limited to a few percent of your backlinks overall as they do not have as much value. If you do not dilute your link types to a better ratio, then it will make your backlink profile very unappealing. You can still use lower value link types in moderation and they will help with general link diversity as well. However, make sure that there is a very small percentage of your backlink composition through lower quality links and work to create a quality ratio and diversity of link types.

4. Check Your Backlinks Periodically

It is recommended that you record and track any backlinks that are created. If for any reason an old link is low quality, then it would be a good idea to send in a removal request to Google. This will allow you to eliminate any poor quality links from affecting your overall SEO score card.

5. Updating Your Backlink Profiles

If you have an idea on your current backlink profile, then you may want to review it and make a few changes to make it better. For instance, if you used to use a lot of forum and social bookmarking backlinks then you may want to dilute them to create a healthier ratio. You could do this by obtaining a number of other types of backlinks or manually removing some of the older backlinks.